Color wheel theory of love



The color wheel theory of love is an idea created by Canadian psychologist John Alan Lee that describes six styles of love, using several of the Latin and Greek words for love. First introduced in his book Colours of Love: An Exploration of the Ways of Loving (1973), Lee defines three primary, three secondary and nine tertiary love styles, describing them in terms of the traditional color wheel. The three primary types are eros, ludus and storge, and the three secondary types are mania, pragma and agape.